Rock in Rio
Overview
Rock in Rio is a globally recognized music festival that has evolved beyond its rock origins to embrace a diverse range of genres, including pop and rap. However, its visual identity remains heavily tied to rock, creating a disconnect between the festival’s modern lineup and its branding. This project aims to redesign the Rock in Rio logo to be more modern and flexible while still respecting its rich history.
Team
Dheeksha Rajakumar, Project Manger
Raymundo Ramirez, Design Lead
Nashell Castillo, Motion Lead
Julian Verdon, Designer
Cynthia Cai, Designer
Goal
The goal is to create a flexible logo system that adapts to different locations and genres as Rock in Rio expands. The redesign will honor the festival's roots, embracing vibrant culture, and ensuring a dynamic brand identity that reflects its energy.
Tools
Overview
Rock in Rio is a globally recognized music festival that has evolved beyond its rock origins to embrace a diverse range of genres, including pop and rap. However, its visual identity remains heavily tied to rock, creating a disconnect between the festival’s modern lineup and its branding. This project aims to redesign the Rock in Rio logo to be more modern and flexible while still respecting its rich history.
Goal
The goal is to create a flexible logo system that adapts to different locations and genres as Rock in Rio expands. The redesign will honor the festival's roots while embracing vibrant culture, ensuring a dynamic brand identity that reflects its energy.
Tools
Team
Dheeksha Rajakumar, Project Manger
Raymundo Ramirez, Design Lead
Nashell Castillo, Motion Lead
Julian Verdon, Designer
Cynthia Cai, Designer
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