Jack In the Box
Bringing the fun back, because meals should never be dull.
Overview
Jack in the Box is a beloved fast-food chain, celebrated for its diverse menu and whimsical brand identity. Over the years, however, the brand has drifted away from its playful roots, leading to a stagnation in its identity. This project is a conceptual brand campaign designed to revitalize the company by embracing the fun and uniqueness that once made Jack in the Box so iconic.
Goal
This campaign seeks to restore Jack in the Box’s signature playfulness and ensure every customer experience is filled with joy and laughter, bringing life and excitement back to every meal.
Tools
Photoshop
Illustrator
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