La Michoacana
Bringing a refreshing look to the flavors that feel like home!
Overview
La Michoacana’s current packaging design feels outdated, so this project aims to give it a fresh, modern look while keeping it recognizable. The redesign will still use the company’s signature magenta and light blue but will shift to a more structured, square package for better visual balance. The logo, an important symbol in the Hispanic community, will be simplified to keep its key elements while making it more adaptable at different sizes.
Goal
This project aims to update the packaging while preserving La Michoacana’s identity by maintaining its signature colors and introducing a balanced square shape.
Tools
Photoshop
Illustrator
Dimentions
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